Digital brands team for own upfronts

Several leading brands within the digital content space take a webpage in the TV industry and hosting a number of presentations to marketers inspired through the upfronts. Google, Hulu, America online, Yahoo, Microsoft and Digitas would be the inaugural partners behind digital Content NewFronts, a 2-week showcase scheduled to start in mid-April in Manhattan. By situating themselves in Madison Avenue's backyard just days prior to the broadcast systems unveil their fall agendas, these businesses aspire to lure a lot of ad dollars likely to their TV alternatives. The NewFronts start April 19 with Hulu and conclude May 2 with Google/YouTube. Additional taking part publication rack likely to be introduced within the coming days. Contact Andrew Wallenstein at andrew.wallenstein@variety.com