DreamWorks flies Virgin America

DreamWorks Pictures' "Real Steel" takes for the skies today using a unique marketing partnership with Virgin America, marking the airline's most high-profile tie-together with Hollywood so far.Film's star Hugh Jackman will hit the runway at Poor to unveil Virgin's latest jet, featuring the pic's lead robot, Atom, plastered silently inside an arms-in-the-air pose as well as the film's logo design design. The plane may also be named "Real Steel" round the nose, which will remain once the decal remains removed a little more when compared to a month from now.The very best quality plane's launch, which sent it to NY City's JFK Airport terminal terminal before flying along with other urban centers on Virgin's route nationwide, was the newest marketing relocate a deal that started Sept. 1 and systems around the film's release March. 7.Formerly, Virgin has aided promote HBO's fifth season of "Entourage" and Victoria Secret's fashion show with onboard entertainment activities, nevertheless the "Real Steel" deal was more elaborate than Virgin had anticipated -- together with a coup for DreamWorks searching to advertise its movie to have an audience it normally can't achieve through traditional ad efforts.The airline travel is usually approached by producers requesting quick shots from the high quality plane flying, like the brief sequence seen in "The Twilight Saga: New Moon," in return for Virgin's marketing support. Conversations with "Real Steel's" producers, numerous whom may also be frequent flyers in the airline travel, started roughly this past year. Virgin sparked for the project due to the script's plot which is about an underdog boxer, his boy and old 'bot. "Becoming an airline travel, we are smaller sized and then try to coping with your competitors wherever we go," Abby Lunardini, V . p . of corporate communications for Virgin America, told Variety. The film's advanced setting also shown attractive thinking about the truth that Virgin likes to tout its "next-generation amenities and being tech forward," Lunardini mentioned. For that film's robots, just as one airline travel situated in Plastic Valley makes Virgin "the geek's airline travel associated with preference,Inch Lunardini added, with firms getting reserved seats aboard its planes to fly robots as people.While Virgin America has yet to pony within the millions it should title a stadium, in "Real Steel," that's what it's featured, having its brand on one of the arenas that hosts a worldwide Robot Boxing league fight.Inside the stadium, figures visit a Virgin-high quality Private room lounge that has flatscreens play a advanced commercial for your airline travel while using tagline, "Now connecting as much as space.""We have reached perform a lot of fun, creative things round the film that worked out organically while using story as well as the script," Lunardini mentioned.Virgin already remains marketing "Real Steel" by playing a trailer for your film that DreamWorks produced exclusively for your airline travel that adds the Virgin logo design design into various moments that doesn't are available in the best cut.Trailer plays round the airline's Red-colored-colored inflight entertainment system, on seatback screens on all of the company's 130 daily travel arrangements, which achieve about 12,000 people. Clients are ongoing to develop to 40 aircraft.The film can also be promoted to Virgin's two million Elevate frequent-flyer people and through social media channels like Facebook. An internet-based content, with ABC's "Hello America" finishes Sept. 26th, giving a champion a vacation to the pic's premiere March. 2 in La.Afterwards this year, Virgin America will be the first to supply "Real Steel" to its people round the Red-colored-colored system through the VOD window."Obtaining a partnership with Virgin America is ideal because it allows us to market our film in the fun and amazing way getting a brandname that's known all over the world,In . mentioned Rob Small, prexy and chief operating officer of DreamWorks.The tie-in wound up altering into "an extremely unique chance for people,In . Lunardini mentioned. "Coping with be creative and taking advantage of it across platforms is fantastic for us and our logo design then one our site visitors are interested in certainly. For people, it made plenty of sense."As well as for its new "Real Steel" plane, "I don't think people will probably miss it," Lunardini mentioned. Contact Marc Graser at marc.graser@variety.com

Breakfast at Tiffany's 50th Anniversary Giveaway: We Have Our Winners!

Let’s hear it for all the readers and Audrey Hepburn devotees who participated in this week’s Breakfast at Tiffany’s 10-word-review contest in honor of the film’s 50th birthday. We’ve received a deluge of submissions but alas, we could only choose three as winners. Click ahead to see whose witty write-ups earned them a special anniversary Blu-ray edition of the Blake Edwards classic. The winning submissions are: · @seabisquick: “Hilarious party scene. Iconic Audrey. Moon River. Go away, Rooney.” · Rafael P. Reyes: “Elegant, bittersweet romance between outsiders posing as sophisticated NYers.” · Monkey0111: “Audrey navigates the mind of Holly with sprightly, cuckoo resolve.” Congratulations to the winners — whom we will contact privately in the next few hours — and thanks again to everyone who participated in this special Breakfast at Tiffany’s contest. Stay tuned for more Movieline giveaways!

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Hawaii Five-: Do they really Go Back Together Again?

Hawaii Five- McGarrett's jail time for murder. Kono's been removed of her badge. Face Ho has rejoined the Hawaii Police Department that after fooled him. The governor is dead. Where does Hawaii Five- vary from here?Fall Preview: Get scoop inside your favorite returning shows"It'll be an very different Five-," executive producer Peter M. Lenkov states in the year, which premieres Monday at 10/9c on CBS. "The key factor is they must reconcile. These people need each other. It'll be fun seeing them put the pieces back together again.InchAssisting to kick-start that effort is Lt. Cmdr. Joe White-colored (Lost's Terry O'Quinn), who involves Hawaii around the pursuit to exonerate McGarrett (Alex O'Loughlin). "He will be a mentor. He was his commanding officer," Lenkov states. "Due to the kind of character that McGarrett is, think about the man who trained him." Adds O'Loughlin: "[He] might be the closest factor McGarrett must a parent or gaurdian. To own him around is a factor that's special [for McGarrett], although he'd probably not be honest.InchBut despite McGarrett's title removed, could he be capable of depend on his team to own his back? Lest we forget, it absolutely was Face Ho (Daniel Dae Kim) who arrested McGarrett inside the season finale. "They're a family group... but there can be some mistrust," Lenkov states.Which Hawaii Five- figures made our report on TV's most sexy crime mma fighters?InchThe emphasis is a lot more the way they stays together, whether it usually stays together," Kim adds. "You will discover new, outdoors forces that are introduced that'll be resulting in some internal tension."Among people forces is guest star Tom Sizemore's Capt. Vincent Fryer, a Detroit homicide cop who's now running HPD's internal matters division. He'll be keeping his eye on Kono (Sophistication Park), who's still suspected of stealing the money within the evidence locker. These men Dr. Akina (Fall Reeser), a maritime museum curator who'll complicate the bond between Danny (Scott Caan) and also the ex-wife, who offered Danny another chance inside the finale.Then, there's Lt. Gov. Mike Denning (Richard T. Manley), who's required to cleanup the mess left by Gov. Jameson's murder and her connections to Wo Body body fat (Mark Dacascos) since succeeding Jameson as governor. "He's done much damage control coming," Lenkov states. "But he's furthermore a man argument that Five- can't act just as they socialized last season. They can't only have immunity and means. That was presented to all of them with a governor who had a concept. He'll ask them to around the shorter leash that's certainly.InchUnique: Hawaii Five- books William Baldwin for recurring roleAnd everybody knows simply how much McGarrett likes being told what direction to go. "McGarrett has all due respect for [Denning]," O'Loughlin states. "He's a significant forthright guy and he's pretty connected together with his techniques, [but] his techniques certainly are a little unconventional. [McGarrett's] primary concerns are this person will not get if this involves him doing his job."McGarrett's lower will probably be ruffled, however, by among Denning's first functions: placing participant round the Five- team. Enter Lori Weston (Lauren German), a classic homeland security officer who certainly are introduced inside the season's second episode. "There's suspicion with any newcomer, particularly if they're offered by another government agency plus they are not selected by [McGarrett]," O'Loughlin states. "Anybody outdoors in the team he hands-selected, he'll be described as a little dubious of. [But] she proves herself."Might she prove herself being more to McGarrett than an resource inside the area? "There has been a number of these reviews that McGarrett can get an appreciation interest, but she becomes a reputable, viable, strong part of they,Inch Lenkov states. "She's beautiful, McGarrett's single and there is ultimately that possibility, but at this time around, she's merely a part of they. We'll just let character take its course."Aloha, Kensi! CBS plans NCIS: La-Hawaii Five- crossoverEven using the changes happening for the figures, Lenkov states the reveal hasn't changed. He promises the identical action-packed hour that audiences acquainted with the initial season, which according to him a completely new season-extended mystery will probably be uncovered inside the first episode."It's a really compelling mystery. I'm wanting it hooks people," Leknov states. "I truly think it's more meaty in comparison to mystery a year ago ... Our goal is just to see better tales and grow our figures and grow us. Also to keep a mysterious alive."Hawaii Five- premieres Monday at 10/9c on CBS.(Additional verifying by Hanh Nguyen.)

Report: Bravo Axes Four Housewives of New York City Cast Members

Kelly Bensimon, Alex McCord, Jill Zarin Jill Zarin, Alex McCord, and Kelly Bensimon have been fired from Bravo's The Real Housewives of NY City, Huffington Post reports. Cindy Barshop, who joined the series last season, will also not return next season, according to Us Weekly. What's next? Running away with a guitarist from an '80s arena rock band? Michaele Salahi kidnapped? No, She's on a Journey According to sources, Zarin, McCord and Bensimon were told on Thursday that they were not invited back for Season 5, but could possibly return the following season if their replacements don't work out. Bravo takes The Real Housewives on tour Zarin and McCord are both original cast members while Bensimon joined in Season 2, and Barshop started in Season 4. Ramona Singer and LuAnn de Lesseps will remain on the show as well as Sonja Morgan, who was cast during Season 3. Bravo - still reeling from Russell Armstrong's suicide from The Real Housewives of Beverly Hills - only said when contacted: "No decisions have been made yet."

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Suit Claims Director Wayne Wang Walked From 'Chinese-British Dictionary' Film

Wesley Mann Getting an Emmy nomination can be a career changer. Winning an Emmy can be a existence changer. After which it there's the choose circle of Emmy individuals who win whose names and accomplishments transcend their a few seconds within the honours podium. Fundamental necessities Emmy Symbols. Waiting for Sunday's 63rd Primetime Emmy Honours, THR collected a couple of of those distinguished Emmy-individuals who win together to recall what their wins made to them and the way it transformed the street their careers required ever since then. PHOTOS: Behind the curtain at THR's Emmy Icon Shoots Don't assume all Emmy is similar, so these individuals who win became a member of together in a variety of groups. There's the Drama Nobleman as well as the Network Gods, the groundbreaking Lady Cops as well as the tough guy Jersey Boys. There's one Emmy champion who's ongoing to collect trophies whilst he's required to incorporate his ongoing combat Parkinson's disease into his latest roles. And also the other who cast off his lucrative nice guy image to consider a risk concerning the gloomy but nonetheless collected Emmy gold. Simply because they joked and reminisced in regards to the Emmy Award in addition to their careers, they shared the kind of keen insight that could only result from entreating among Hollywood's most elite circles. Here are the most useful particulars using this week's THR cover story: 1. EMMY Individuals who win Learn How To HIRE TALENT David Milch (24 noms, 4 wins) and Steven Bochco (34 noms, 10 wins) gave 24 creator Joel Surnow (7 noms, 2 wins) his first job in TV just like a author about the short-were living series Bay City Blues. Surnow recalls, "It absolutely was 1983... which i understood nothing about TV. Watching David and Steven orchestrate the authors room and throw ideas around was my intro to television. I'm everything I must know I learned there." 2. IN MODERN TV ANIMATION, ALL Roads Lead To 'THE SIMPSONS' Family Guy, American Father as well as the Cleveland Show creator Seth MacFarlane (12 noms, 3 wins) gives full credit to Simpsons creator Matt Groening (31 noms, 12 wins) for paving the means by which. "Matt has affected every primetime animated series that came after it. He reinvented the genre," according to him. The Simpsons is constantly make its mark -- it's 23rd season will begin on Sept. 25 since it heads toward its 500th episode. 3. Nothing Like GOOD Cooperating Cagney & Lacey went from 1981 to 1988 and throughout that time its two stars Tyne Daly (16 noms, 6 wins) and Sharon Gless (10 noms, 2 wins) centered the drama actress category for six years. Gless won her first in 1986 and recalls eliminate it: "If you've lost to Tyne Daly three years back to back and you also finally hear your title, it's explosive," she states. "From the I used to be wearing a yellow gown." 4. Honours Are Excellent, Nonetheless They'RE Dangerous Sopranos creator David Chase (23 noms, 6 wins) supplies a blunt evaluation of Hollywood's penchant for self-congratulation. "It's like like a rat in the box," according to him. "It's like drugs, an authentic hurry of the body's hormones. Whether or not this continues too extended, it might really become habit-developing." Chase has mentioned he's finished with series TV. He's moved onto features, along with his first film set to star Tony Soprano themselves, James Gandolfini. 5. Smart CAREER MOVES Aren't ALWAYS Apparent Former NBC West Coast leader Don Ohlmeyer recalls the scathing Time magazine article launched on his first visit to the job, Feb. 3, 1993. "Cosby disappeared, Cheers was departing, Letterman had opted to CBS -- they'd no way of ever coming back," the outdated executive states want to know ,'s thesis. "From the using my office thinking, 'What the f-- have I done?' " Twenty-two several days later, NBC had leaped to No. 1 on the potency of such hits as Pals and ER. STORY: Four Emmy Symbols Sophistication New Hollywood Reporter Cover 6. The Options Not Always Quietly Michael Chiklis (2 noms, 1 win) was about the small cable series, The Shield, facing the network TV juggernauts Free Air travel Wing and 24 when he won in 2002. "From the [former Foreign exchange leader] Peter Liguori calling me the evening before and saying: 'I'm yanking to suit your needs, however, you almost certainly can't win this. We just have nine voting people in the academy at Foreign exchange. You will need a mass,' That was the best factor: I had been giant-killings." 7. You Will Discover A Number Of Things EVEN AN EMMY Champion WON'T DO Lily Tomlin (16 noms, 4 wons) didn't join Rowan and Martin's Laugh In until 1969, when the show had old a standing for pushing restrictions and "taking hypocrites and abusers to task." She states, "Despite my limited politics, I'd still say items that I'd not say 10 years later. But simply previously, I'd tell George, 'I can't say this joke, it's sexist!' And George would say, 'Babe, you don't have to,' and yell out, 'Jo Anne!'" 8. Heroines Might Be FANS TOO Sitcom legend Mary Tyler Moore (15 noms, 6 wins) is becoming can be a tireless speaker for diabetes and worldwide chairwoman in the Juvenile Diabetes Research Foundation. Despite the fact that her charitable organization work keeps her busy (she's a dog rights activist too), Moore still finds time to watch shows like the Office and Mike & Molly and declares 30 Rock star Tina Fey "wonderful." States Moore of her fellow funny ladies. "For just about any very very long time, people thought women couldn't get laughs, so every time I go to a lady obtain one, I'm personally tickled." STORY: Emmy Week: See the Full Report on Hollywood Parties 9. NICE Males FINISH FIRST Crooks, TOO Bryan Cranston (6 noms, 3 wins) needed an chance when he moved on from nice guy father on Malcolm within the center with a nice-guy-switched-bad-guy on AMC's hit series Breaking Bad. "To start a show getting a household guy, who never got a parking ticket, be considered a hardened criminal was something no series attempted before, he adds. "He changes from Mr. Chips to Scarface." Cranston's recent Emmy kudos offer given his film résumé a substantial jolt: He's 14 movie roles slated through 2012, including playing military official Lyle Haggerty in Contagion. "I'd always aspired to make use of Steven Soderbergh," states Cranston. "It calculates he was interested in Breaking Bad." 10. DRAMATIC Existence CHANGES DON'T Finish CAREERS When Michael J. Fox (13 noms, 5 wins) revealed in 1998 he happen to be battling with early-onset Parkinson's disease, most assumed his acting career was over. But he's continued to be in the sport. This year, he received his thirteenth Emmy nomination for just about any guest arc concerning the CBS drama The Truly Amazing Wife. For his role as clever litigator Louis Canning, his affliction was written into the story since the nerve disorder tardive dyskinesia, which Canning uses to disarm hostile witnesses and elicit sympathy from jurors. (He'll reprise the role for multiple episodes inside the drama's third season too.) "It's part of who I am,Inch states Fox. "I am in a position to't act it away, and so i must incorporate it. I don't get moving much any more, when I really do, any kind of acknowledgment it's seen and appreciated means a great me. It's truly among people things where the nomination might be the big prize." Seth MacFarlane Sharon Gless Tyne Daly Michael J. Fox Primetime Emmy Honours Mary Tyler Moore

Lifetime Picks Up Fashion Reality Series '24 Hour Catwalk'

Pascal Le Segretain/Getty ImagesAlexa Chung Lifetime has found another companion series to go with Project Runway. The female-focused cable network has ordered 10 episodes of 24 Hour Catwalk, a reality series in which four designers will compete to create their own collection in one day. Model/TV personality Alexa Chung has been tapped to host the series in which judges including designer Cynthia Rowley, NY Times fashion editor Derek Blasberg and publicist James LaForce will whittle down contestants to find who has the best vision, talent and endurance to become the next "it" name in fashion. Jane Street Entertainment will produce 24 Hour Catwalk, with Linda Lea and Donna Macletchie (Food Network's Next Food Network Star, 24-Hour Restaurant Battle), with Lifetime's Rob Sharenow, Gena McCarthy and Colleen Conway executive producing for Lifetime. Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit Lifetime Project Runway

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'Glee' Season 3: The Fight for that School Musical Starts

Rachel Berry (Jum Michele) and Kurt Hummel (Chris Colfer) have both vowed revisit NY and to do this, the Broadway buffs will have to begin bulking on their stage work if their ultimate plan's go back to the town after their impending graduation.While a lot of the approaching season will concentrate on McKinley High's senior citizens pondering what their plans are publish-graduation, Michele told "The Hollywood Reporter" that Rachel will put "all her energy" toward coming back to NY, which includes competing for that female lead within the school musical."[Rachel is] competing for that lead within the school musical and she or he includes a little competition with Mercedes (Amber Riley)," Michele told "THR" at Monday's Fox fall launch party in Culver City.As the cast was mother on precisely what show McKinley High could be staging, Michele stated it is a "classic Broadway musical with one female lead and something male lead," that, based on Harry Shum Junior., everybody auditions for.Meanwhile, the play's co-company directors Emma (Jayma Mays), Artie (Kevin McHale) and Coach Beiste (Us dot Marie Johnson) will need to deal with a 3-way fight for that male lead when Kurt, Finn (Cory Monteith) and Blaine (Darren Criss) all audition, Michele offered.While Johnson noted the three co-company directors "place their jobs very seriously" and can hold auditions and call-backs, Colfer told "THR" that Kurt could be trying his better to win charge.InchIt can't be Kurt with no large huge musical number which includes harmful effects," Colfer stated. "He certainly tries his toughest to influence them he could be this role."Colfer noted that no matter if Kurt lands the role or otherwise, Colfer noted the audition process often see Kurt fighting what it really way to be typecast. "It is a interesting learning procedure that he experiences, learning that individuals can't see him as not him."With Blaine among individuals who audition for that McKinley play, performs this imply that the Mind Warbler's transfer from Dalton is official? Maybe. "It may be the very first episode, it may be the 2nd but it may be the final,Inch Colfer taunted. "I am confident, yes [Blaine is going to be at McKinley].""Glee's" third season premieres Sept. 20 on Fox. The Hollywood Reporter